Digital product studioIndia · Remote

The digital foundation your business needs to grow.

We design and build custom websites, software and automation that help businesses operate better, serve customers faster, and scale with confidence.

View our work
crestlineservices.com
published
Crestline Home Services
Licensed & insured · Bengaluru

Home repairs done properly,
not just done fast.

Electricians, plumbers and AC technicians for Bengaluru homes. Upfront pricing, no callback fees.

Mon–Sat · 8am–8pm · Serving Koramangala, HSR Layout, Whitefield, Indiranagar

Get a quote in 2 minutes

Tell us what you need and see today's open slots.

No account needed · confirmed by WhatsApp

Services

What we handle

About

Who's coming to your door

Started in 2019 by two electricians tired of unreliable callouts. Crestline's technicians now cover electrical, plumbing, AC and appliance work, background-checked and trained on the brands they install.

IS

Imran Shaikh

Electrician

SK

Suresh Kumar

Plumber

DR

Devika Rao

Installation technician

Reviews

What homeowners say

“Devika installed our new AC in under two hours and explained the maintenance schedule before she left.”

Aarav S. · Koramangala

“Booked electrical work for the next morning and Imran turned up on time with everything he needed.”

Rina K. · Whitefield

Crestline Home Services080 4012 5566 · Mon–Sat · 8am–8pm
What we build

Digital products built around the way your business actually works.

Two core things: websites and custom software, with automation and AI built in where they genuinely save time.

01 / Websites

Business websites that convert attention into customers.

Custom-designed, fast, and structured around the actions that matter: booking, enquiring, calling, buying.

  • Custom design
  • Booking
  • WhatsApp
  • Lead capture
  • SEO-ready structure
  • Mobile-first
crestlineservices.com
published
Crestline Home Services
Licensed & insured · Bengaluru

Home repairs done properly,
not just done fast.

Electricians, plumbers and AC technicians for Bengaluru homes. Upfront pricing, no callback fees.

Mon–Sat · 8am–8pm · Serving Koramangala, HSR Layout, Whitefield, Indiranagar

Get a quote in 2 minutes

Tell us what you need and see today's open slots.

No account needed · confirmed by WhatsApp

Services

What we handle

About

Who's coming to your door

Started in 2019 by two electricians tired of unreliable callouts. Crestline's technicians now cover electrical, plumbing, AC and appliance work, background-checked and trained on the brands they install.

IS

Imran Shaikh

Electrician

SK

Suresh Kumar

Plumber

DR

Devika Rao

Installation technician

Reviews

What homeowners say

“Devika installed our new AC in under two hours and explained the maintenance schedule before she left.”

Aarav S. · Koramangala

“Booked electrical work for the next morning and Imran turned up on time with everything he needed.”

Rina K. · Whitefield

Crestline Home Services080 4012 5566 · Mon–Sat · 8am–8pm
app.crestlineservices.com/jobs
live
Search jobs, customers…

Good morning, Arjun

Tuesday, 12 Aug · 3 jobs today · 1 needs a technician

Today's schedule

AC service & installation

Aarav Sharma · Devika Rao

En routeToday, 11:00 AM

Plumbing & leak repair

Farhan Ali · Suresh Kumar

In progress9:40 AM

Electrical repair & wiring

Rina Kapoor · Imran Shaikh

Completed8:15 AM

Recent activity

· Rina Kapoor's electrical job marked complete

8:15 AM

· Suresh Kumar started plumbing job · Farhan Ali

9:40 AM

· New booking received · Appliance installation · Meera Iyer

Yesterday, 6:48 PM
02 / Custom software

Software shaped to your operations, not a subscription you adapt to.

CRMs, dashboards and internal tools that hold your real data, your real statuses and your real follow-ups, with automation doing the repetitive part.

  • CRM
  • Dashboards
  • Business workflows
  • Integrations
  • Automation
  • Internal tools
Selected work

Digital experiences built for real businesses.

Here's what we've actually shipped: public websites and private business systems we can't publish, but can walk you through.

arisephysiotherapy.com
Arise Physiotherapy website, built by Startup Setup
01 · Public website · HealthcareLive

Arise Physiotherapy

Live website

A custom physiotherapy website built around patient journeys, clear treatment information and appointment conversion.

  • Custom design
  • Appointment booking
  • WhatsApp/Call
  • Mobile-first
ilonaclinics.com
Ilona Clinics website, built by Startup Setup
02 · Public website · HealthcareLive

Ilona Clinics

Live website

A dual-specialty clinic website for dermatology and endocrinology, structured around clear service discovery and consultation booking.

  • Custom identity
  • Consultation booking
  • WhatsApp/Call
  • Service discovery
physiozenphysiotherapycentre.com
PhysioZen website, built by Startup Setup
03 · Public website · HealthcareLive

PhysioZen

Live website

A calm, conversion-focused website for a physiotherapy practice, built around treatment information and direct patient contact.

  • Custom design
  • Treatment pages
  • WhatsApp/Call
  • Contact
private-system.internal

Saral Vidya

Study Loan CRM

RA

R. Ahuja

MS CS · Canada

Documents
KJ

K. Joshi

MBA · UK

Disbursed
Domestic & abroad loans, one pipeline
04 · Private business softwareRestricted

Saral Vidya

Education loan management system

A custom system for managing education-loan enquiries, applications, documents, follow-ups and progress through to sanction and disbursal.

  • Domestic & abroad loans
  • Document tracking
  • Stage-wise pipeline
  • WhatsApp updates
Demo available on request
private-system.internal

Realfinserv

Status Portal

Applicant R.K.

Personal Loan · HDFC Bank

Disbursed

Applicant S.M.

Personal Loan · ICICI Bank

Underwriting
WhatsApp auto-notify on every status change
05 · Private business softwareRestricted

Realfinserv Status Portal

Loan application & status portal

A custom portal for the team to manage loan applications, with automatic WhatsApp updates to customers on every status change.

  • Loan application pipeline
  • Status tracking
  • WhatsApp automation
  • Zero manual follow-ups
Demo available on request
private-system.internal

Bank Statement Analyzer

PDF → Financial summary

Opening balance

₹2,14,300

Closing balance

₹3,42,180

Total credits

₹4,86,000

Total debits

₹3,58,120

EMI detected · ₹18,400/mo · HDFC Bank
06 · Private business softwareRestricted

AI Bank Statement Analyzer

AI-powered financial analysis tool

A tool that reads bank statement PDFs and produces a structured summary of balances, credits, debits and detected EMI payments.

  • PDF statement parsing
  • Automated financial summary
  • Credit & debit analysis
  • Loan & EMI detection
Demo available on request
How we work

From idea to something your business can actually use.

Five stages · milestone based · no black boxes

01

Discover

Understand the business, users and workflow.

studio.startupsetup.in/discovery
discover

Workflow map · current state

3 gaps found

Enquiry

Qualify

Book

Deliver

Invoice

Manual re-entry between form and sheet
No follow-up owner after day 2
Payments reconciled by hand
02

Plan & Design

Map the experience, screens and system before development.

studio.startupsetup.in/design
plan & design

Screen flow · v3

12 SCREENS
Home

Care built around your recovery

Book a visit
Services
Back pain
Sports injury
Post-surgery
Booking
Full name
Preferred date
Confirm
TokensGrid 12StatesEmpty statesErrors
03

Build

Develop the website, software and integrations in focused milestones.

studio.startupsetup.in/build
build
bookings.tstests pass
1export const bookSlot = createServerFn()
2 .inputValidator( slotSchema)
3 .handler(async ({ data }) => {
4 await notifyClinic( data.slot)
5 })

Milestone 3

Booking engine100%
Payments78%
Admin console46%
04

Launch

Test, deploy and put the product into real use.

studio.startupsetup.in/release
launch

Deployment checklist

RELEASE 1.0.0
Builddone
Smoke testsdone
Content checkdone
DNS + SSLdone
Deploy productionrunning
Post-launch reviewqueued
05

Support & Improve

Continue improving the system as the business grows.

studio.startupsetup.in/health
support & improve

System health

all systems normal

Uptime

99.98%

Avg response

212ms

Errors 24h

0

→ v1.4 shipped · reporting module

→ Backup verified · 04:00 IST

→ Next improvement cycle scheduled

Why Startup Setup

Built for your business. Not a template.

We don't start with a template and ask your business to fit it. We start with how your business works, then build the digital system around it.

01

Built around your workflow

Enquiries, bookings and follow-ups move through the stages your business already uses, not stages we invented.

app.bloomdental.studio/pipeline
yours
Search leads, customers…

Pipeline

6 active leads · synced just now

New enquiry1

Rohan Verma

Invisalign consult

Qualified1

Kavya Reddy

Dental cleaning

Follow-up1

Priya Mehta

Teeth whitening

Booked2

Aarav Sharma

Root canal

Farah Sheikh

Dental cleaning

Completed1

Aditya Bose

Cavity filling

02

The system behind the screen

Every website enquiry becomes a real customer record, not just an email that gets missed.

app.bloomdental.studio/customers/priya-mehta
yours
Search leads, customers…

Customer record

What one website enquiry becomes

Website enquiry
Customer record
Booking
Follow-up
Activity
PM

Priya Mehta

Teeth whitening

Source

Website

Status

Follow-up

Booking

14 Aug · 4:30 PM

Assigned to

Neha Joshi

WhatsApp

Sent

Email

Sent
03

One team, end to end

Website, CRM, bookings and automation live in one connected system, not four separate vendors.

app.bloomdental.studio/overview
yours
Search leads, customers…

Overview

Bloom Dental Studio · Mumbai

Website

6 enquiries this week

Booking + enquiry forms

CRM

6 active records

Leads & customers

Bookings

2 today

Calendar & scheduling

Automations

3 running

Reminders & follow-ups

4 modules · one system

04

Designed to grow with you

New modules like payments and reporting slot into the same system as your business needs them.

app.bloomdental.studio/overview
yours
Search leads, customers…

Overview

Bloom Dental Studio · Mumbai

Website

6 enquiries this week

Booking + enquiry forms

CRM

6 active records

Leads & customers

Bookings

2 today

Calendar & scheduling

Automations

3 running

Reminders & follow-ups

Payments

Just added

₹18,400 this week

Invoicing & receipts

5 modules · same system

05

Practical over complicated

The interface only shows what someone actually needs to act on today.

app.bloomdental.studio/bookings
yours
Search leads, customers…

Today's bookings

13 Aug · 2 scheduled

CustomerTimeAssigned toStatus

Aarav Sharma

Root canal

11:00 AMDr. Ananya RaoBooked

Farah Sheikh

Dental cleaning

3:00 PMNeha JoshiBooked

Booking reminder automation

running
06

Built to keep improving

We keep refining the workflow, automations and details after launch, not just at handoff.

app.bloomdental.studio/automations
yours
Search leads, customers…

Activity

System changes · Bloom Dental Studio

09:42Booking reminder automation updated
10:18New follow-up rule added
11:03Priya Mehta's status updated to Follow-up
Yesterday"Qualified" stage renamed for clarity
2 days agoInstagram DM capture automation added
Pricing

Clear starting points.

Tell us about your business and the problem you're solving. We'll scope the right website or software and quote it clearly.

01

Website

Custom business website designed around what your customers need to see and do.

₹19,999

Includes
  • Custom UI/UX design
  • Mobile-first responsive build
  • Business pages & content structure
  • WhatsApp / enquiry integration
  • SEO-ready structure
02Recommended starting point

Website + Google Business Profile

Everything in the website package, plus a stronger local business presence.

₹24,999

Includes
  • Everything in Website
  • Google Business Profile setup
  • Local business information
  • Location & directions
  • Local-search-ready structure
03

Custom Software

Software built around how your business runs: CRM, customer portal, dashboard, or something else entirely.

Custom pricing

Includes
  • Business systems & internal tools
  • Customer-facing platforms
  • Dashboards & reporting
  • Workflow automation
  • Integrations & custom functionality

From a single workflow to a complete business platform.

Project pricing covers the agreed scope. Domain, hosting, paid third-party services and ongoing work outside the agreed scope are separate and communicated upfront.

FAQ

Questions we get before we start.

Anything else, ask directly. We answer scope and pricing questions before you commit to anything.

We design and build custom business websites and custom business software (CRMs, dashboards and internal tools), with automation and AI capabilities built in where useful.

Websites are ₹19,999. A website with Google Business Profile setup is ₹24,999. Custom software is scoped and priced around your requirements.

Yes. Most of our software work starts with an existing business and existing processes. We map how you work today, then build a system around it.

Systems like Saral Vidya and RealFinServ are private client systems, so we don't publish links. We can walk you through a demo on request.

It depends on scope. Websites are typically the faster track; software is delivered in focused milestones so you see working pieces as we go. We commit to a timeline after the discovery stage.

Yes. Launch is a stage, not the end. We continue supporting and improving the system as your business grows.

Start a project

Let's build software your business deserves.

Tell us what you're trying to improve. We'll figure out the right digital system for it.

View our work
Websites₹19,999
Website + GBP₹24,999
Custom softwareScoped around your business